written by Jackie Lorch

As many companies in the US wrestle with whether to allow their own employees to have access to social media in order to talk to clients, the government in Sweden has taken social media involvement to a whole new level.

It’s frankly hard to imagine this happening in many countries in the world:  In Sweden, the government hands over the country’s official Twitter account to a different Swedish citizen each week.

According to an article in the New York Times, one person posted photos of a Christmas moose hunt, while another took the opportunity to criticize the foreign secretary. Other Tweets have ranged from the humorous to the explicit.

Apparently the only criteria for the job of Tweeter-for-the -nation, is that you are interesting, Twitter-literate and happy to post in English.

“Sweden stands for certain values — being progressive, democratic, creative,” Patrick Kampmann, creative director of an…

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