Reuters study: 75 per cent of Britons won’t pay for web stories, half use BBC News online


From Press Gazette

  • 6 per cent of Britons pay for online news, according to survey of more than 2,000
  • Of the remainder, 75 per cent would be unwilling to at any price and 14 per cent would pay £2.50 a month or more
  • 42 per cent used smartphone for news, and half of these used BBC News
  • 41 per cent say TV is main source of news, 38 per cent online (including social media) and 10 per cent print
  • 45 per cent say TV is most accurate and reliable, 28 per cent online, 7 per cent print
  • 48 per cent accessed BBC News online, 72 per cent offline
  • A third of UK/US surveyed felt ‘disappointed or deceived’ by sponsored advertising

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